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The Whole Bean | Brand & Landing page concept


To develop an entire brand identity and a set of design deliverables to help The Whole Bean coffee shop launch its grand opening & support their brand personality and messaging.

What goes best with a cup of coffee? Another cup.

- Henry Rollins

The Problem

The Whole Bean has funding and a great location in a popular suburb, and now needs a brand that fits their unique range of products (coffee drinks (drip coffee and basic espresso drinks), a variety of loose leaf teas, and simple food offerings such as muffins, scones, croissants, sandwiches, granola bars and some gluten-free and vegan options).and resonates within the neighbourhood.

The Solution

Build a complete brand identity package including colour scheme, typescale, brand images, a logo, some icons, a social media header and a style guide) and integrating this in a lovely simple site (solution) for The whole Bean that allows customers to easily find out about the shop’s grand opening and sign up to their newsletter. Sincerity is the key personality trait for this brand.

Design, Planning
& Research

After defining the problem and identifying the solution, the next step involves design, planning and research. In this phase, I built an inspirational mood board, sketched out ideas and designed brand elements & wireframes around user requirements.
Inspirational Mood Board
Rough Sketches
Brand Elements Guide (full TWB-style-guide)
Lo-Fidelity Wireframes & Task Flows

High Fidelity

After brainstorming, sketching out ideas and creating rough wireframe task flows, I’m ready to start working on the hi-fidelity mockup based on items gathered in the planning phase.

Interactive Prototype

After completing the landing page and the sign up pop-up, the final step is to create an interactive prototype so that we can validate the user flows and usability with the team and actual users via usability studies.

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