City Cycles | Website redesign concept
“Good company in a journey makes the way seem shorter.”
Users were complaining that the site was“frustrating” to use and they felt “misled.” This led to fewer bike rentals and an increase in customer phone traffic.
This would address the confusion issue and the annoyance of needing to phone or take a trip down to the office for a booking confirmation and increase the online reservation rate by 50%.
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