WhO I AM
I’m a UI/UX Designer based in South West England that’s passionate about creating intuitive design solutions that enhance users’ experience while meeting their needs in an inspiring way.
My work is driven by a single goal: crafting delightful experiences through user-centred research, streamlined workflow processes and open-minded iterative collaboration.
Beyond design, my interests include sci-fi and fantasy movies & TV shows, calligraphy, letterform creations, and continuous learning. I also firmly believe ice cream is the best food for any occasion.
What I DO
Uncovering the target audience’s true need through a combination of data collection processes.
Building lo-fi, prioritised user-centred content to confirm the consistency of each page.
Ensuring the solution behaves as intended before handing it off to the development team.
Integrating the brand’s message to foster a sense of trust & recognition in the target audience.
Creating emotional connections by making colour & typography choices that support each other.
Documenting all the elements needed to apply the brand consistently across various platforms.
Copyright © 2017-2020 Joy Fonderson