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I’m a UI/UX Designer based in South West England that’s passionate about creating intuitive design solutions that enhance users’ experience while meeting their needs in an inspiring way.

My work is driven by a single goal: crafting delightful experiences through user-centred research, streamlined workflow processes and open-minded iterative collaboration.

Beyond design, my interests include sci-fi and fantasy movies & TV shows, calligraphy, letterform creations, and continuous learning. I also firmly believe ice cream is the best food for any occasion.

What I DO


UX Research

Uncovering the target audience’s true need through a combination of data collection processes.


Building lo-fi, prioritised user-centred content to confirm the consistency of each page.


Ensuring the solution behaves as intended before handing it off to the development team.

Brand Identity

Integrating the brand’s message to foster a sense of trust & recognition in the target audience.

Visual Design

Creating emotional connections by making colour & typography choices that support each other.


Style Guide

Documenting all the elements needed to apply the brand consistently across various platforms.

Let's work together

I'm Available for new projects
Make it happen

Copyright © 2017-2020 Joy Fonderson